Cookie Information
Cookies are small files that are stored within you're computers web browser which are used for a variety of useful tasks. The information on this page explains what our website uses them for and where.
You can manage your cookie preferences for this website using our cookie preferences page.
What are cookies?
Cookies are small files which are stored on a user's computer. They are designed to hold a modest amount of data specific to a particular client and website, and can be accessed either by the web server or the client computer. This allows the server to deliver a page tailored to a particular user, or the page itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website to the next.
How secure are cookies?
There is a lot of concern about privacy and security on the internet. Cookies do not in themselves present a threat to privacy, since they can only be used to store information that the user has volunteered or that the web server already has.
Where can I read more about cookies?
The website AboutCookies.org is a good resource if you would like to know more about cookies. It includes information explaining what cookies are, how they are used, the EU Law governing cookies, how to control them and delete them.
How PDSA uses cookies
This website (www.pdsa.org.uk) uses cookies in a number of ways. To explain where we use cookies and what they are used for, please take a look at the tables below. Many of the cookies stored when visiting our website are provided by our trusted partners in order to allow services they provide to work properly within our site, a good example of this is Google Maps which we use for our Find Us service.
The tables below provide a fuller explaination of the cookies we use and why. They are seperated into three groups to represent the three different cookie types you can choose to accept on our site.
Necessary Cookies
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.
| Cookie | Purpose | More Info |
|---|---|---|
| Cookie Preference | To record your cookies perferences on this website | PDSA |
Performance Cookies
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
| Cookie | Purpose | More Info |
|---|---|---|
| Google Analytics | Website analytics allow us to record usage statistics about how people use our site. Information on the number of times a webpage has been viewed, how long people stay on each page and if parts of our site are more popular than othes, allow us to improve the content that you see and your experience while visiting. The analytics do not enable us to track you as an individual and no personal information is recorded. | Google Analytics |
User Experience - Cookies
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
| Cookie | Purpose | More Info |
|---|---|---|
| YouTube | Most of the video's you can watch on our website are streamed from the PDSA channel on YouTube. When we load a YouTube video on one of our pages, YouTube set cookies to record usage information for each video. This allows us to see how popular each of our videos are which in turns enables us to publish video that are more interesting and relevant to our website visitors. | |
| Symptom checker | The Symptom Checker feature on our website is provided by a company called Vet Help Direct. When you visit the Symtom checker on our website, Vet Help Direct use Google Analytics to record how many visitors use the system and how often. The analytics do not enable PDSA or Vet Help Direct to track you as an individual and no personal information is recorded. | Vet Help Direct |
| Pet Health Library | The Pet Health Library feature on our website is provided by a company called Life Learn. When you visit the Pet Health Library on our website, Life Learn use Google Analytics to record how many visitors use the system and how often. The analytics do not enable PDSA or Life Learn to track you as an individual and no personal information is recorded. Life Learn also set cookies to record preferences like language etc. | Life Learn |
| Adobe Flash applications | Adobe Flash is a system used within many websites to provide a rich interactive user experience usually including animation and sound. PDSA use Flash on our website to provide features like the animal picker (on the homepage) and the Your Right Pet application. Flash based applications can store cookie like information which is often used to remember preference settings. | Adobe Flash |
| Social media feeds | The PDSA website offers previews of the various social media channels we participate on. These are avilable at the bottom of each page by hovering over the social media website icons with your mouse. When each preview is loaded the social media channel may set a cookie on your machine. |
Sharing & Targeting Cookies
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
| Cookie | Purpose | More Info |
|---|---|---|
| The Facebook "like" and "send" buttons that appear on most pages within our website allow you to post your "likes" to your Facebook wall and send a link to the page you are looking at to your Facebook friends. If you use these features Facebook will set a cookie on your computer which it may use for tracking, sharing and advertising. For more information please refer to the Facebook website. | ||
| The Twitter "follow" button that appears on most pages within our website allows you to 'follow' PDSA on Twitter. If you use this feature, Twitter will set a cookie on your computer which it may use for tracking, sharing and advertising. For more information please refer to the Twitter website. | ||
| Google Plus | The Google Plus "+1" button that appears on most pages within our website allows you to share PDSA pages on Google Plus. If you use this feature, Google will set a cookie on your computer which it may use for tracking, sharing and advertising. For more information please refer to the Google Plus website. | Google Plus |
| DC Storm | DC Storm provide a mechanism for PDSA to track how effective our various marketing and advertising campaigns perform. Cookies set using the DC Storm system allow PDSA to record visitor and conversion information where visitors have been directed to our website via emails or adverts that PDSA have placed. | DC Storm |
| DoubleClick | DoubleClick provide a mechanism for PDSA to track how effective our various marketing and advertising campaigns perform. Cookies set using the DoubleClick system allow PDSA to record visitor and conversion information where visitors have been directed to our website via emails or adverts that PDSA have placed. | DoubleClick |

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