Privacy Policy

PDSA, and PDSA Trading Ltd, are registered with the Information Commissioner to collect, use, and process personal information in accordance with the requirements set out in the Data Protection Act 1998.

How do we collect information?

PDSA collects personal information about potential supporters, volunteers, or clients either directly from the individuals themselves or, in some situations, via third party providers. When you enter information on this web site, respond to direct marketing appeals, enter competitions, or register as a client or volunteer personal information is captured and recorded. PDSA also uses commercial lists to contact people who we believe may be interested in our work.

What information do we collect?

Where provided we store your contact information such as name and address, telephone numbers, and email addresses. We also record any donation and purchase histories, details of communications we have received from you, along with a record of communications we have sent to you. Occasionally we may ask our supporters and clients for additional voluntary information such as birthdates, interest in selected products and services, pet ownership, and other information which improves the efficiency of our marketing communications.

Collection of Data through ‘Cookies’

PDSA uses resident cookies to store data on the hard disk of your computer for the purpose of identifying you when you return to the PDSA website. If you have resident cookies disabled in your browser you are still able to use the PDSA website. PDSA uses sessions to store data on our server which are individually identifiable. This means that a session cookie will be stored on your machine, and will expire once your visit to the PDSA website has ended. Functionality of the PDSA website depends upon your browser accepting session cookies. PDSA tracks visitors to and on the PDSA website by using referrer tracking. PDSA uses click through and open mail tracking when sending emails. This process allows PDSA the ability to profile the recipients of their email communications. For more information about how PDSA uses cookies on this website please see our Cookie Information page.

How do we use this information?

The information we hold will be used to administer our veterinary services, communicate our aims and objectives and to raise vital funds for our work with sick and injured animals. We may use this information to contact you by post or with your express consent by telephone or email.

Fundraising is critical to PDSA we received no Government grants or lottery funding for our work with sick and injured animals. We may use your information to raise vital funds using donation appeals, competitions, trading offers, PDSA branded financial services, volunteering opportunities, or sponsored events.

We may also use your personal data for historical analysis, market research, and other operational purposes such as market profiling and supporter targeting.

Will we disclose the information we collect to outside parties?

We may pass your information to our professional service providers, agents and associated organisations. If we do make such a transfer, we will, if appropriate, put a contract in place to ensure your information is fully protected.

Where you have given permission, we may occasionally allow carefully selected organisations to contact you directly. If you would prefer PDSA not to transfer information about you, then please tick the third party ‘opt out’ box provided.

We may also need to disclose your information if required to do so by law

Your consent

By providing us with your personal data, you consent to its collection and use in accordance with the above purposes and this privacy statement.

Right to Data Access

You have the right to ask for a copy of the information we hold about you (for which we may make a small charge) and to have any inaccuracies in your information corrected.

Terms & Conditions

This site is provided by PDSA, your using this site constitutes acceptance in full of the following Terms and Conditions from your very first visit. PDSA reserves the right to change these Terms and Conditions at any time by posting changes online. If you continue to use this site after notice of changes are posted, this will be deemed as your acceptance of these. The site is not concerned with providing specific veterinary advice, any information provided should not be used for diagnosing or treating a veterinary problem. If you believe your pet may be sick or injured you should consult your own vet. If you are eligible for support from PDSA you will at first need to register with us either at one of our PDSA PetAid Hospitals or by contacting us on 0800 731 2502.

If you copy content from the site, you may only do so for your own personal use and provided that you fully acknowledge that PDSA is the source of the material. Commercial use is not permitted unless you have gained written authorisation from PDSA.

PDSA does not endorse any other organisations, products, websites or services mentioned in this site unless otherwise stated on the relevant pages. We shall not be liable for the accuracy, quality or completeness of any information or advice provided by these organisations. If there is any conflict between these Terms and Conditions and rules and/or specific terms of use appearing on this site relating to specific material, then the latter shall prevail. You agree to use this site only for lawful purposes, and not to infringe the rights, or restrict, or inhibit the use and enjoyment of the site by any third party. You are granted access to these pages conditional upon your agreement to indemnify PDSA and not to hold it liable in any way for the results of any action you may take based on the material contained herein. PDSA does not guarantee that the functions contained in the material contained in this site will be uninterrupted or error free, that defects will be corrected, or that this site or the server that makes it available are free of viruses or bugs or represents the full functionality, accuracy and reliability of the materials. Every effort has been made to obtain consent from the people whose photographs are reproduced on this website. If you or anyone you know has their photograph on our site without their permission, please contact us and we will remove the photograph if requested.

The information contained in this website is applicable in the UK. Other countries may have different regulations. If accessing this website from outside the UK, you are advised to check locally for information specific to your own country. Any communication or material that you transmit to, or post on, any public area of the site including any data, questions, comments, suggestions, or the like, is, and will be treated as, non-confidential and non-proprietary information. These terms and conditions shall be governed and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the Courts of England and Wales.

Charity number and headquarters address

Head Office,
Whitechapel Way,
Shropshire TF2 9PQ

Tel: 01952 290999
Fax: 01952 291035

Registered Charity No. 208217.

Founded in 1917
Patron: HRH Princess Alexandra, the Hon. Lady Ogilvy GCVO 


This site uses a secure server that implements secure sockets layer technology to protect your credit card information. PDSA cannot be responsible for any losses you may incur in transmitting information to us by internet link or by e-mail. Any such loss shall not be borne either wholly or partly by us, and shall be entirely your responsibility. However, in the event of fraudulent or unauthorised use of your credit card by someone else to purchase goods from us on our server, PDSA will refund you for any money received by us as a result but only if you have notified your credit card issuer and us as soon as you become aware of the unauthorised use of your card.

Data Protection F.A.Q

Why does PDSA ask for my date of birth?
Occasionally we need birth dates to validate certain legal requirements such as sending lottery tickets (where the minimum age is 16 years) or where supporters are signing up online to children’s clubs such as Pet Protectors.

However, age is an important variable in selecting the most appropriate communication for you to receive, saving un-necessary fundraising costs. We may ask supporters to provide date of birth information voluntarily to help improve the efficiency of our marketing communications. Where you don’t want to provide full date of birth you can still help by provided just year of birth.

Why does PDSA ask for my telephone number?

In many situations it is very convenient for our supporters to talk to us on the telephone. We ask for your telephone number so we can deal with your specific requests for information or to handle administration issues promptly. If you enter your telephone number on this web site, or on any direct marketing material, we will assume that you are happy to receive a telephone call about any enquiries or administration issues.

There are also times when we would like to use the telephone talk to you about other fundraising opportunities or even to tell you about discounts and product offers we may have negotiated. We must ask for your express consent to use your telephone number in this way. If you give us permission then we can call you with marketing communications without reference to the telephone preference service.

How do I stop receiving marketing communications from PDSA?

The Data Protection Act 1998 gives you the right to stop any marketing communications that you no longer wish to receive. You can choose stop all marketing communications from PDSA, or you can select the types fundraising communications you are interested in receiving. If you wish to amend, or stop further marketing communications from PDSA then simply write to PDSA, Whitechapel Way Telford, TF2 9PQ, or call our Supporter Care team during normal business hours on 0800 0199 166 explaining your contact preferences

Text to Donate Terms and Conditions

  • You will be charged your chosen donation amount plus one message at your standard network rate (based on your service provider rates).
  • If you wish to discuss this mobile payment call 0800 0199 166 (calls are normally free of charge from landlines but charges may apply from mobile phones please refer to your service provider for rates).
  • PDSA does not accept any responsibility whatsoever for any technical failure, malfunction, congestion, capacity issues or any other problems with any telephone, telephone network or online system, server, provider or otherwise which may result in any text being lost, delayed or not properly received or recorded.
  • There is no limit on the number of times you may make a donation via text but there is a daily limit of £30 on text donations. You will not be able to donate more by text from the same number on the same day, but you may still incur your standard network message charge if you try.
  • Your donation will be eligible for Gift Aid. You will receive a text reply to your donation giving you the opportunity to add Gift Aid to your donation (standard network charges will apply).
  • We receive 98p out of every £1 you donate in this way which helps us care for sick and injured pets .
  • You must obtain permission from the bill payer before sending a text message.
  • If you are under 16 years old, you must have your parent or guardian’s permission to send a text donation to us.
  • All donations will go towards the areas of work that need the most funding.
  • We may contact you in the future to tell you about other products and services provided by PDSA. If you do not wish to be contacted by PDSA on that mobile number you can opt out by texting NOCONTACT PDSA to 78866 (standard network charges will apply).
  • Please note that you can donate from a UK mobile only. You cannot donate using this service from the Channel Islands, Isle of Man or other non-UK mobile. If you donate using this service from a UK mobile outside England, Scotland, Wales or Northern Ireland, you may incur additional network charges.
  • PDSA is a registered charity in England and Wales (208217), Scotland (SC037585)
  • This SMS service is being provided for PDSA by Cymba Integrated Solutions Ltd, 110 Gloucester Avenue, London NW1 8HX.


PDSA Trading Limited is a wholly owned subsidiary of veterinary charity PDSA and is registered with the Gambling Commission under the Gambling Act 2005.

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