Pespi and Shirley with Roobarb and Custard characters

Launch Event

A big thank you to all of our supporters including pop star sensations Pepsi and Shirlie for helping to launch PDSA's new partnership with Roobarb and Custard! The fun-filled event was attended by Roobarb and Custard, celebrities and supporters, during which the activities we've got planned with the cartoon duo over the coming year were announced.

The comical green dog and pink cat from the cult TV series, narrated by Richard Briers, are going to be involved in a huge range of PDSA activities over the coming year. From being featured on PDSA retail vans to being the faces of a text campaign as well as through fundraising and online initiatives.

The characters have already appeared on a range of PDSA t-shirts, modelled and supported by singer and TV presenter Alesha Dixon. Now, Bulldog Licensing, the brand licensing agency for Roobarb & Custard, has pledged to a long-term link with PDSA to help raise £1m towards our vital services.

The following comic strip “When Roobarb and Custard met PDSA” sets out how the characters got involved in supporting our work and what we can look forward to over the coming year. Text “Build” to 70099 and join in with their adventures.

Rubbard & Custard meet PDSA cartoon strip

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Text 'BUILD'
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Roobarb and Custard screensaver

Case Study

Case Study

Ordinary people from all walks of life include PDSA in their will.

Mrs Leicester who has decided to include a gift in her will for PDSA says 'I have had a connection with PDSA since I was a child, when I would visit Manchester PDSA with my mother. We had little money so PDSA was our only option when the animals needed treatment. I am fortunate enough now to be able to pay for the treatment of my own pets. I feel it is vital that PDSA continues, which is why my husband and I support PDSA.'

Read more case studies


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