Cookie Policy

PDSA uses technology which collects and retrieves information from your computer, smartphone, or tablets’ web browser when you visit and use our digital services, or interact with our emails. These technologies are widely referred to as ‘cookies’, but may also include similar technologies such as tags, pixels, and web beacons.

Cookies are small text files containing a unique identifier, which are stored on your computer or mobile device so that your device can be recognised when you are using a particular website or service. They can be used only for the duration of your visit or they can be used to measure and track how you interact with our services and content over time.

Some of these cookies are necessary to make an online service work, but for others we need your consent before we can set and use them. If you decide to consent to these optional cookies via the pop-up Cookie Information banner on your first visit to our website, you can change your settings at any time using our cookie preference centre.

Depending on whether we have the permission to do so, and the digital service you are using, we will use cookies to collect and retrieve the following:

  • Unique values so that our digital services know that they are talking to your device
  • The time and date that a device has used our websites or apps, the content that you viewed and how you reached us (e.g. via a search engine)
  • The type of device you are using (e.g. a tablet or a computer)
  • The brand of device or browser (e.g. Apple, Android, Safari, Edge)
  • Inputs made and values submitted
  • General geographical location that people access from (e.g. city/town)
  • Your settings for our site
  • Identifiers such as Customer or Client Number, pet insurance Application Number, advertiser or social media identifier, Device ID or IP Address that may allow the information collected to be linked to an individual.

This technology helps to provide important features and functionality on our Website. These technologies help us to improve site navigation, measure our website performance, and track the effectiveness of our marketing campaigns. They also enable our advertising partners to personalise and measure adverts on the internet - including on social media platforms from Facebook, Google and Instagram. Cookies can also be used help us to detect fraudulent activity or to prevent security breaches, so we may record information about your device within the cookie.


Controlling our use of cookies

Most web browsers allow some control of cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

To opt out of being tracked by Google Analytics across all websites visit

You can also use our cookie preference centre to control what cookies are used on our website.