Collection of Data through 'Cookies'
PDSA uses resident cookies to store data on the hard disk of your computer for the purpose of identifying you when you return to the PDSA website. If you have resident cookies disabled in your browser, you are still able to use the PDSA website. PDSA uses sessions to store data on our server, which are individually identifiable. This means that a session cookie will be stored on your machine, and will expire once your visit to the PDSA website has ended. Functionality of the PDSA website depends upon your browser accepting session cookies. PDSA tracks visitors to and on the PDSA website by using referrer tracking. PDSA uses click through and open mail tracking when sending emails. This process gives PDSA the ability to tailor future email communications.
In addition to our own cookies, we also use third party cookies for the purpose of analytical reporting, display re-marketing and to build a profile of our website visitors. Digital Re-Marketing is a feature of Google services that lets PDSA reach people who have previously visited our website. PDSA digital adverts may be shown to people when they visit other websites in the Google Display Network or when they search on Google using PDSA or pet-related keywords.
Re-marketing is a feature that helps match interested people with the right message.
Even if people leave our site without making a purchase, re-marketing lets us reach out to these potential supporters when they search on Google using pet-related keywords or visit similar websites. We can show an advert that encourages them to return to our website.
Most web browsers allow some control of cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.
To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
By using our website, our social media pages (such as Facebook, Twitter, YouTube, Google+ and Instagram), subscribing to our services, donating to us and/or shopping online, you agree that, unless you have set your computer's browser to reject them, we can place cookies on your device and use that data in accordance with this policy.